For a long time, companies who were in the mid-market range were often left out short. Big companies have often had easier access to the software they need in order to function more efficiently and take advantage of technological opportunities. But they have bigger budgets and access to more capital. Small firms, on the other hand, don’t have as great of a need for those types of advances — they don’t need them for the small number of efficiencies that they would gain. But mid-market companies? They need those advances — they could use them in truly concrete ways — but they don’t always have the resources to access them or put them into use.
But all that’s changing, thanks, again, to the opportunities that are currently present in this digital era. If you’ve got between 50 to 1,000 employees, you’re in that mid-market category and you need to understand the opportunities you could have, and if you’re selling something you need to know about the opportunities that exist in this previously ignored market.
It’s key to understand how mid-market companies develop. They’re typically hardscrabble at the beginning, evolving on bare bones as they build sales and efficiencies. But as they grow, they start to look for platforms, and one of the first they turn to are enterprise resource planning options. What’s particularly great about these platforms for those businesses is that they make everything work together for the first time, smoothly and without siloes. Even if those mid-market companies do have some sort of platform, that enterprise resource planning platform can work with it and implement more quickly than management might expect. That consolidation leads to faster completion and more flexibility, among other things. What else can this type of platform help with? This graphic explains some of the planning and execution, as well as advantages.
Source: Salesforce – Check how salesforce ERP system works and help to grow your business.