Major Google algorithm update 2019 was in March, the ranking fluctuation was present during the period. On March 12th, 2019 an announcement was made on Google Search Liaison’s Twitter account, about a broad core algorithm update. For improving results Google usually releases one or more changes, and some small updates are focused on specific topics.
Let’s see how these update can affect your website and traffic in the future.
From Google’s latest announcement it is sure that some of the websites are going to experience a boost in their ranking as it is stated as aim to benefit pages that are “previously under-rewarded”. Latest Google update 2019 have detected more significant ranking fluctuation in March. More webmasters got hit by this update, many got website traffic loss and some have gained more ranking.
March 2019 Core Update
On 14th, March Thursday Google officially calls Broad Core Update as March 2019 Core Update
How algorithm change affect your website?
There are several reasons why a website may lose traffic and rankings after Google algorithm update. Each update is launched for a specific purpose, if your website backfires after the update then you may lose your ranking in SERP or If Google thinks there is a better page than your page then it will affect your webpage.
In this case, you can rank your website by better SEO strategy and focused plans, focus on content marketing and quality contents. Google mainly focuses on a quality website that’s what it stated on “Google E.A.T”. In 2018 August there was a high drop for traffic on Health and Wellness websites due to “Google Medic Updates”, many websites struggled to get back and some gained the ranking. To recover from this Google algorithm update webmasters used many strategies, one among them was quality of the website, removed less quality page which is low performing. Poor quality content is removed based on YMYL (Your Money or Your Life). When it comes SEO “content is king” and “backlinking is queen”, maintain the quality of links, not the quantity.
Google clearly explains there is no fix to those pages which lose ranking in SERP, to increase ranking just focus on content and over time it may increase your ranking says Google
Google’s Ranking Factors in 2019
Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. To find the most relevant Google uses latent semantic indexing (LSI). According to some SEO experts, there are 200 Google ranking factors, but all these ranking factors have different values.
Google ranking algorithm is based on some of these factors the major ones are Rank brain, Speed, and Content.
Top Google ranking factors
- Secured sites (HTTPS)
- Quality content
- Best user experience
- Mobile friendly websites
- Website speed
- Schema markup
- Webpage content length
- Quality backlinks (quantity doesn’t matter)
- Optimized images